7/31/2023 0 Comments Surf expo orlando january 2018![]() ![]() Surf Expo is geared toward buyers seeking to stock their shelves, and it is a unique opportunity to get ahead of the market’s next big thing. Savvy retailers are leveraging that crossover into a powerful revenue stream. Influential brands have recognized the crossover occurring in the lifestyle. Over the last two years, fishing has become an integral part of the show. It welcomed anglers to the party in January 2018 with the introduction of its Bluewater category. Surf-Expo is world’s largest and longest-running watersports trade show. ![]() 8-10, melds fishing with the overall watersports and beach/resort lifestyle to drive trends in the marketplace each season. This twice-annual event, which will fill Orlando’s Orange County Convention Center Jan. With the growth of its Bluewater category, the Surf Expo has become a must-go show for retailers of fishing apparel and accessories. Use our tools- we put a lot of effort into making our Surf Expo Show App be a true go-to for buyers.World’s Largest Watersports Show Is Jan. “We have a lot of our buyers who spend the first two days booked solid with appointments, then spend the third day browsing to see what’s new. “Use our show app and online exhibitor list to see who’s exhibiting, and start making appointments early,” says Adrienne. With so much merchandise to see and events to attend, it’s important to plan out your trip to Surf Expo ahead of time. “Buyers can visit these shows at no cost by showing their Surf Expo buyer badge,” says Adrienne. We also hold more informal TED-style “talks” in our various lounges including live website critiques, deep dive leadership boot camps and more.”Īlso during the September show, buyers can stop by the Imprinted Sportswear Show and American Handcrafted, sister shows that are also run by Emerald Expositions. They’re immensely popular with retailers and even exhibitors-and we cover topics including merchandising, Amazon (beginner and advanced tactics), content marketing, ecommerce. “We develop a line up of free seminars that take place on our main stage throughout the show, given by industry leaders and experts. “Buyers will definitely want to browse the agenda for our Professional Learning Labs,” continues Adrienne. In addition to over 2500 booths, Surf Expo has a full lineup of special events including fashion shows, award ceremonies, demos, and educational opportunities. They can see all the brands relevant to their business, and meet with the top-level management and executives, network with like-minded people, learn something new and have a great time.” This trade-only event features more than 2,500 booths of apparel, watersport hardgoods, resort wear, swimwear, accessories, souvenirs, gifts and more.Īdrienne Belk, vice president of marketing for Surf Expo says “any retailer whose business caters to customers on or near water be it ocean, rivers, lakes, pools, waterparks, cruise line, resort, can find everything they need to fill their shelves and service their customers at Surf Expo. Produced in January and September in Orlando, Florida, Surf Expo is the largest and longest-running boardsports and beach/resort lifestyle trade show in the world.
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